A Seller’s Touch In An Online Business
Remember, many aeons ago, when sales relied on excellent customer service? Shop staff would hover eagerly behind customers, waiting for the prerequisite thirty seconds before going in with the hard sale. They’d use everything, from banter to bad jokes, to ensure success.
While some businesses still operate this way, most have moved to the online world of selling. And, in case you hadn’t realised, that’s a different ball game. You can’t make the hard sell when customers are free to click away whenever they want. You aren’t even there to convince them. Instead, you have to let other things do the talking.
You’ll be glad to hear that it’s still possible to achieve that seller’s touch online. All you need to do is think outside the box, and concentrate on your design in the following ways.
A Happy Snapper
In a physical space, staff members can draw a customer’s attention to top products. Most companies select a seller’s focus each day. Online, you don’t have anyone to point to items. All you have is the power of a decent product photograph to draw the eye.
First, it’s essential you remember to keep it professional. If pictures are blurred or distorted, customers won’t click on them. To make sure that doesn’t happen, invest in decent quality cameras. These will serve as your shop staff. Quality pictures will lure customers towards beautiful items and help them stand out more than they would otherwise. Think, too, about lighting. Dark images don’t appeal to anyone. Instead, getting smart with a light box could give your products a tempting glow.
A Way With Words
Most companies arm their staff with selling scripts capable of making Shakespeare turn in his grave. These cheesy lines are just about awful enough to get the customer on side in most cases. But, you don’t have this ability online. In fact, all you do have are product descriptions. If you’ve gone down the route of informative but slightly dull paragraphs for each item, it’s time to think again. This is your seller script, and you need to make sure it’s decent. You could turn to companies like Grow Online, who offer descriptions with a little more jazz. Or, you could think back to your shop days, and reinvent the scripts which went down best. And, remember; you’ve got that lingo power, even now.
A smile to seal the deal
And, of course, we all know that it’s the little things which really do the job in a shop environment. A smile at the right time, or a genuine joke, is enough to convince any customer to buy. In many ways, this is the most fundamental loss of online business. It’s hard to include small touches online. But, it isn’t impossible. Scattering pop-up jokes throughout your site could help improve shopper’s moods. You could also concentrate on a pretty page design which lures them. Done right, this is as good as a shop attendant with a convincing twinkle in their eye.