10 Marketing Tactics To Take Your Business To The Next Level
If you’ve been running your business or a number of years and think you’re ready to take it up a level, this blog post is definitely for you. Whilst we know how difficult it can be to stay ahead of the game as an entrepreneur, there are lots of different things you can do to ensure you’re always growing and improving. With that in mind, here are 10 marketing tactics you can use to take your business to the next level:
1. Create A Content Marketing Plan
Having a bank of engaging and valuable content should be a vital part of any entrepreneurs strategy. Regularly updating your website’s blog with content your audience will want to share is a great way to attract potential new customers to your site. With more people sharing your content and your page views going up, the chances are your new visitors will also stick around to see what else you can offer them. To help achieve this you need to create a content marketing plan that you can stick to.
2. Use Social Media To Increase Visibility
Social media is a great way to target new customers, without overpowering them with information. Finding a way to share relatable content that your followers will enjoy and engage with is a great way to get your posts about your products and services seen by more people, especially if they are few and far between. The key is using your platform to start conversations, rather than talking ‘at them’ with sales information they don’t necessarily need.
3. Use LinkedIn To Network Professionally
If you’re not already on LinkedIn then you should definitely consider signing up. As an entrepreneur, this social network for professionals is a great way to start making connections in your industry. For those that work with clients, LinkedIn is a great place to find potential clients and opportunities and for those that are looking for customers, it’s the perfect place to get advice on growing your business.
4. Ensure Your Website Is Forward Thinking And Innovative
Whilst it may not seem like the most important things to update, having a website that is ahead of the game is a great way to show people that your business is forward thinking and innovative.
Whether you have a brand new responsive layout, use video throughout your design or you create something that hasn’t been seen before – people will start to remember you for your forward thinking website and initiatives. You may need to hire a designer and web developer to help with building your perfect site, but believe us, it will be worth the cost.
5. Brush Up On Your SEO Knowledge
When it comes to bringing in new business, SEO is a great tool to use. Although it can take some time to learn the basics of Search Engine Optimisation, appearing in the top search results on Google can bring in a lot of traffic you may not have been getting otherwise. For more information on SEO and how to optimise your site, you can view this guide here.
6. Start An Email List
If you’re going to be creating regular content for your innovative site, you want people to be able to see it right? Whilst social media is a great tool, having an email list is something you have complete control over. Once you’ve started to build your email list you can send them regular updates on new content, new products and special offers. It’s one of the highest converting ways to reach your customers.
7. Design A Course On Teachable
If you think you have lots of knowledge to offer and a topic in your industry, why not create a course on teachable? This is a great way to increase your profile as an expert, as well as to earn a bit of passive income. For a guide on how to design your own course on Teachable, you can visit this guide here.
8. Develop An App Alongside Your Website
If you want to be ahead of the game when it comes to technology, why not consider designing an app that compliments your product or website? As this won’t be something you’ll be able to do yourself, bringing an expert in to make your dreams come to life is the best place to start. For more information, you can visit enterprise mobile applications development.
9. Host Events And Conferences In Your Local Area
If you love attending industry events and conferences but there are not many in your area, setting up your own is a great way to raise your profile. Whilst this isn’t the easiest of tasks to take on, it’s a great way to show people that you’re an expert in your industry and that they should be networking with you.
If you’re struggling to get started, the best way to approach this is to start off small with a local event, building it until you have a conference that is known nationwide. Once people start to talk about your event you will find that your ticket sales sell much faster, and your event becomes much more valuable to people in the industry. Obviously, costs will increase year on year, but so will your profits and your profile.
10. Consider Using Lead Magnets To Bring In New Business
Bringing in new customers is a difficult task, especially if you feel as though you’ve used all of the content marketing and social media strategies out there. If you’re looking to up your game you can use lead magnets to help convert people to customers. The way it works is starting off with offering your audience a freebie, then nurturing them through emails until they decide that they want to purchase a product or service from you.
Whilst it the easiest thing to get to grips with, it’s a great strategy for those that want to build long lasting relationships with their clients or customers.
Are you looking to take your business to the next level? What marketing tactics can you try? Let us know in the comment section below.